Airlines are masters of managing capacity. They know exactly how many seats are booked for each flight and how many are available at any given time. They also know what happens if they sell more than they can deliver: passengers show up with no seat to travel, leading to chaos, complaints, loss of trust, and loss of revenue.
Now think about other industries. Do they make the same mistake?
Yes, more often than we can imagine. And what happens? More or less the same results: missed deadlines, unhappy clients, loss of trust, and no repeat business.

The problem: promising without knowing the capacity
In many companies, new projects are accepted or modalities are agreed upon without checking the capacity to deliver. The idea is simple: sign as many new deals as possible.
But what happens when deadlines aren’t met, when skills are missing, or when team members are absent?
On paper, it might look fine. But in reality:
- - People get overloaded.
- - Deadlines clash.
- - Projects stall.
This scenario is the equivalent of overbooking a flight.
So, what to do next time?

The airline approach: book, don’t guess
Airlines don’t assume seats are available. They let clients book them and sell only as much as they can deliver. You reserve your ticket, and that seat is yours.
That’s exactly the mindset businesses need. Instead of assuming, know your capacity and allow clients or projects to book it in advance. When people are locked in time, there are no clashes, no overload, and fewer surprises.

Why capacity booking works?
Booking capacity is more than just scheduling. It:
-
• Prevents double-booking:
two or more projects fighting for the same team member/s.
-
• Guarantees availability:
booked means secured.
-
• Improves trust:
sales, clients, and managers know delivery won’t be affected later.
-
• Protects teams:
workloads are realistic and fair.
-
• Leads to repeat business:
reliable delivery brings loyalty.

Book your capacities with CapaPlanner
Just as airlines can’t afford the chaos at the gate, you cannot afford the chaos in your products.
Start booking capacities and planning smarter.
If you don’t know where to start, try CapaPlanner.

CapaPlanner is a capacity booking platform that makes this process as easy as booking a flight. View your capacity, book it, and manage it: all in one place. CapaPlanner covers roles, skills, workload analysis, and many other complementary features that make this process feel simple and rewarding.